Welcome to StreamVX’s blog section

Below you will find solutions to a wide range of issues that the broadcasting industry currently faces as well as StreamVX case studies from the business sectors that the company operates in. So whether you are a CEO, CTO, CFO or in middle management, you will find expert information that may well help you in making astute decisions for your company.

March 28, 2025

Streaming viewers accept advertising, but not if they're paying for it.

Trend Analysis
Szymon Karbowski

We can see an interesting trend in the streaming market that answers one of the general questions - which way should platforms go with ads? More and more streamers are launching ad-supported subscription services, but almost 80% of subscribers say that if they're going to pay for a streaming service, they don't want ads. Placing these ads creates a potential backlash among consumers.

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March 21, 2025

Streaming fever: 1 in 4 Americans now spend over $100 monthly on subscriptions.

Trend Analysis
Szymon Karbowski

According to the new study of 5,000 US subscribers, they are finding new ways to save money through bundling. Bango's Subscriptions Assemble study reveals that nearly a quarter of US subscribers (23%) pay more than $100 a month for streaming and subscription services, which works out to more than $1,200 a year - a significant amount in today's economy. Subscribers are also trading in their standalone subscriptions for combined 'bundle' deals.

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March 14, 2025

Netflix stock slides after analyst suggests slowdown in new subscribers following password sharing ban.

Trend Analysis
Szymon Karbowski

Last week, after a warning from analysts at MoffettNathanson, shares in the streaming giant fell back by 8.5 per cent. The record profits that Netflix was able to achieve after the introduction of the passwords sharing ban are probably over. Being active in a tough market pays off. Netflix's crackdown on password sharing proved to be a major success in getting more people to subscribe to its streaming service worldwide.

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February 28, 2025

Sports fuel Q4 2024 US streaming surge.

Trend Analysis
Szymon Karbowski

Worldpanel's latest Entertainment on Demand (EoD) data on the US streaming market shows that sports content was the biggest driver of subscriptions in Q4 2024, with streaming reaching almost 100% market share. Live events, not discounts, are driving growth, but loyalty to video streaming services is not guaranteed.

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February 21, 2025

Netflix subscribers watch a lot of content - a major advantage for the market leader.

Trend Analysis
Szymon Karbowski

According to MoffettNathanson Research, Netflix continues to give its subscribers a very good deal on subscription fees. Subscribers pay for the hours of content they watch, which seems like a really smart idea.

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February 14, 2025

Netflix, Disney, Max and others join forces to form Streaming Innovation Alliance Lobbying Group.

Trend Analysis
Szymon Karbowski

An important step has recently been taken in the streaming world - for the first time, competing streaming video providers have come together to form a united lobbying front, forming a new trade group called the Streaming Innovation Alliance. It brings together Netflix, Disney, Warner Bros. Discovery, Paramount and other big players to promote their interests to politicians and government bodies.

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February 7, 2025

Paramount merger threatened.

Trend Analysis
Szymon Karbowski

The Paramount merger has been thrown into doubt by an unexpected $13.5 billion bid and legal threats that have just emerged in the sudden turn of events. The previously planned acquisition of Paramount Global by Skydance Media and RedBird Capital Partners has been thrown into doubt by a last-minute bid from a consortium of investors known as Project Rise Partners (PRP). Skydance and RedBird recently proposed an $8 billion deal, but PRP's new offer, valued at $13.5 billion, dwarfs that proposal.

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January 24, 2025

Roku passes 90 million streaming households.

Trend Analysis
Szymon Karbowski

On 7 January, Roku, the pioneer of streaming on TV, announced that it had surpassed 90 million streaming households in the first week of January. That's up from 85.5 million in October. Roku is now in nearly half of all US broadband households.

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January 17, 2025

Will the Disney Channel really shut down in several countries?

Trend Analysis
Szymon Karbowski

Disney is shutting down many channels in several countries. National Geographic Wild and Disney Junior ended broadcasting in France at the beginning of this year. Media giant also planned to close the Disney Channel also, but the company made an agreement with pay TV broadcasters to change their decision. TV channels emission in Spain ended on Jan 7th and it will be shut down in Brazil on Jan 28th.

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December 27, 2024

Huge global advertising campaign for Netflix and the second season of 'Squid Game'.

Trend Analysis
Szymon Karbowski

he second season of Netflix's most-watched series, 'Squid Game’, premiered on the platform yesterday. The undisputed leader among streaming platforms, Netflix, has launched a huge promotional campaign for the second season of the series. The question is whether the second season will beat the record-breaking viewership of the first season of 'Squid Game’.

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December 13, 2024

Apple signed deal with Major League Soccer.

Trend Analysis
Szymon Karbowski

Apple and Major League Soccer (MLS) have signed a 10-year partnership agreement starting in 2023. It was a hugely important move for both parties. A new report two years on shows that the partnership is going very well. So far, it seems to be paying off, with sign-ups soaring and viewership growing rapidly.

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November 29, 2024

Streaming will be added to national TV ratings.

Trend Analysis
Szymon Karbowski

The Media Rating Council (MRC), an oversight group that applies standards to audience measurement models from companies such as Nielsen, Comscore and VideoAmp, has approved a plan for Nielsen to integrate first-party streaming data into the company's panel-based national TV ratings. The "panel plus big data" measurement has the potential - at least for live events - to show that a significantly higher number of people are watching a particular program than the panel-only measurement. The sample size for panel plus big data is currently small. Amazon is the only Nielsen client currently using integrated measurement, for its Prime Video Thursday Night Football telecasts.

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November 22, 2024

User retention: why Netflix beats Apple TV+ and Paramount+.

Trend Analysis
Szymon Karbowski

These days, user retention has become a key measure of success for streaming services and a source of new revenue. Netflix is very good at this and has consistently excelled at keeping users longer than its competitors such as Apple TV+ or Paramount+.

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November 8, 2024

Top six global content providers account for over half 2024 spend.

Trend Analysis
Szymon Karbowski

Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount (the top six global content providers in 2024) combined spend more than half of all investment in the global TV and film industry. This amounts to a record $126 billion, according to a report by Ampere Analysis.

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November 1, 2024

Amazon Prime Video vs. Netflix - two different ways to promote and attract the platform.

Trend Analysis
Szymon Karbowski

In today's tough market, streaming video platforms are looking for ways to attract new viewers and subscribers, and to retain the ones they already have. Each is looking for the most efficient ways to achieve these goals. Today I want to show you two very different ideas recently implemented by two major players: Amazon Prime Video and Netflix.

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October 4, 2024

VOD services are clearly winning over paid TV in Poland.

Trend Analysis
Szymon Karbowski

The cumulative value of the VOD market in Poland in 2023 was 2.3 billion PLN, with an annual growth rate of 28% - says PMR's report, which includes data and forecasts on the paid TV and VOD market.

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September 20, 2024

Warner Bros. Discovery basks in record Olympic streaming figures, but the challenge is to retain new subscribers.

Trend Analysis
Szymon Karbowski

The results show that the Streaming Olympics are won by a mile. Rightly dubbed "the first true Olympics of the perpetual content age", the decision by the host broadcaster, OBS, and some key rights-holders to capture everything from Paris and stream it online is a triumph - with irreversible implications for the future of live broadcasting.

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August 30, 2024

True end of cable TV era is coming?

Trend Analysis
Szymon Karbowski


Paramount and Warner Bros. Discovery are taking huge hits to their businesses, which means executives have to make tough decisions about their future. One of the options is a fire sale.

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August 23, 2024

Max launched the SharePlay feature for iOS users worldwide.

Trend Analysis
Szymon Karbowski

Streaming platform Max has launched the SharePlay feature for users with iOS devices around the world. It allows subscribers whose accounts don't have parental controls enabled to watch programs and movies on Max simultaneously with their friends and family via FaceTime and iMessage.

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August 16, 2024

House of the Dragon - was one of the hits of the long weekend on the streaming TV market.

Trend Analysis
Szymon Karbowski

According to Nielsen, the recent 4th of July weekend was the biggest for the streaming TV market in history. During this time, Max platform series 'House of the Dragon' was watched for over one billion minutes for each episode.

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July 26, 2024

The video streaming market is looking for savings.

Trend Analysis
Szymon Karbowski

Over the past five months, the biggest video streaming players: Netflix, Max, Warner Bros. Discovery and Paramount, have significantly reduced their marketing budgets. They have also been more frugal in their spending on TV production, content acquisition and promoting their platforms on national TV. Paid advertising budgets fell by as much as 18% to $216.10 million.

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July 19, 2024

Streaming services valued at $544 billion in 2024! 

Trend Analysis
Szymon Karbowski

A recent report on the results of a survey conducted by Forbes Home found that up to 99% of all US households pay for at least one streaming service, with viewers watching at least 21 hours of content delivered by streaming video platforms each week. The report shows that streaming has become a huge economic force, valued at $544 billion by 2024. The value of this branch of user-delivered entertainment is expected to grow to $1,902 billion by 2030. 

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July 5, 2024

All-in-one access? Paris 2024 Summer Olympics fans dream of unified sports streaming.

Trend Analysis
Szymon Karbowski

The Olympics will have a huge impact on the streaming market this summer. It's a sporting event watched by billions of people around the world. New research shows that more than a quarter of all sports streaming subscribers in the US will sign up to a new streaming service just to watch the Olympics, which will be held in Paris from July 26 to August 11, 2024.

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June 28, 2024

Biggest hit Netflix has ever had.

Trend Analysis
Szymon Karbowski

Netflix announced that the film "Under Paris" was watched by 40.9 million people on its premiere weekend. The French production has achieved one of the best results in the history of the streaming platform, beating two records and all competitors.

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