As part of its many promotional activities, on December 17th Netflix released a game from the 'Squid Game' universe that is available for free to anyone, regardless of whether they are a subscriber to the Netflix platform. 'Squid Game: Unleashed' will be available to anyone for a limited time as a free part of a subscription. Announcing the game, Netflix said that players will experience fast-paced, thrilling action and brutal competitive multiplayer gaming. With a number of inspirations from the series and dark challenges woven from childhood games, the developers promised that the game would provide players with plenty of action and gripping entertainment.

Another promotional activity for the second season of the series is Netflix's numerous collaborations with major brands from around the world, including: fast food chains, pizzerias, energy drink manufacturers and clothing brands, after the release of food products, clothing collections and shoes related to the return of the 'Squid Game'. In this way, Netflix has launched a clear marketing strategy for the series, offering a wide range of consumer products and establishing partnerships with a number of companies.

The main goal of the marketing campaign is to build fan engagement with the production and loyalty to Netflix, in part through customized promotions and contests for fans. In Mexico, for example, a popular fast-food restaurant launched special sandwiches for 456 pesos with the slogan "Eliminate Hunger", promoting the Netflix 360 package with advertising. During a match on November 30th, Mexican first division football team Cruz Azul wore jerseys with the iconic numbers from the series and were surrounded by the 'Pink Army' from the series as they entered to the football stadium. when the team entered the stadium
In the USA, a very popular pizza chain gave away free emergency pizzas to the players with the lowest scores in rankings. And a very well-known whisky producer produced a limited edition of the famous 'Squid Game’ name drink for consumers around the world, which it made available in 20,000 stores in 26 countries.
Also involved in the promotion of the series is the search engine Google, which has prepared a surprise for users who can touch the 'brown envelope' familiar from the series when searching for information on 'Squid Game'. Not to be missed is a tournament organized in Spain for over 456 players, with 40 million euros up for grabs.
In India, a well-known food company has launched ramen noodles with the series' branding.
Well-known brands such as WhatsApp, Xbox, Samsung, Kia, McDonalds, KFC, Puma, Duolingo and many others have also joined Netflix in developing promotional products and services to promote The Squid Game.

Promoting the second season of the series on such a large scale is a very thoughtful move by Netflix. The integration and promotion around the world is very creative and must have been very expensive. And they will certainly translate into a lot of revenue. This is the first time we have seen such a large promotional campaign for a series produced for a streaming platform. Fans of the series around the world are sure to enjoy not only another season of their favorite hit, new game but also the wide range of consumer products and merchandise associated with the 'Squid Game' that has been released.

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