Welcome to StreamVX’s blog section

Below you will find solutions to a wide range of issues that the broadcasting industry currently faces as well as StreamVX case studies from the business sectors that the company operates in. So whether you are a CEO, CTO, CFO or in middle management, you will find expert information that may well help you in making astute decisions for your company.

December 20, 2024

Sky secures deal with Warner Bros Discovery in UK and Ireland.

Business
Szymon Karbowski

Sky's existing deal with Warner Bros. Discovery in the UK and Ireland has been extended until 2026. Under the terms of the new non-exclusive agreement, existing franchises and their new series will continue to be available to Sky customers on both Sky Atlantic's UK TV channel and Sky Group's pay-per-view movie service, Sky Cinema. The value of the new deal has not been disclosed.

Read more

December 13, 2024

Apple signed deal with Major League Soccer.

Trend Analysis
Szymon Karbowski

Apple and Major League Soccer (MLS) have signed a 10-year partnership agreement starting in 2023. It was a hugely important move for both parties. A new report two years on shows that the partnership is going very well. So far, it seems to be paying off, with sign-ups soaring and viewership growing rapidly.

Read more

December 6, 2024

Sky and Amazon extend collaboration agreement.

Business
Szymon Karbowski

Media giant Sky (Sky TV, Sky Broadband etc.) has announced an extension to its long-term relationship with Amazon. This means that 'Prime Video' apps and related content will continue to be available on Sky devices (e.g. Sky Q, Sky Glass, Sky Stream etc.).

Read more

November 29, 2024

Streaming will be added to national TV ratings.

Trend Analysis
Szymon Karbowski

The Media Rating Council (MRC), an oversight group that applies standards to audience measurement models from companies such as Nielsen, Comscore and VideoAmp, has approved a plan for Nielsen to integrate first-party streaming data into the company's panel-based national TV ratings. The "panel plus big data" measurement has the potential - at least for live events - to show that a significantly higher number of people are watching a particular program than the panel-only measurement. The sample size for panel plus big data is currently small. Amazon is the only Nielsen client currently using integrated measurement, for its Prime Video Thursday Night Football telecasts.

Read more

November 22, 2024

User retention: why Netflix beats Apple TV+ and Paramount+.

Trend Analysis
Szymon Karbowski

These days, user retention has become a key measure of success for streaming services and a source of new revenue. Netflix is very good at this and has consistently excelled at keeping users longer than its competitors such as Apple TV+ or Paramount+.

Read more

November 15, 2024

Who will be Bob Iger's successor as Disney CEO in 2026?

Business
Szymon Karbowski

According to recent announcements, a new CEO of Walt Disney Co. will be announced and appointed in early 2026. The new CEO is expected to replace on this position Bob Iger. To this end, the company has appointed James Gorman (former CEO of Morgan Stanley) as Chairman of the Board to lead the search for a worthy successor. A detailed succession plan has also been announced.

Read more

November 8, 2024

Top six global content providers account for over half 2024 spend.

Trend Analysis
Szymon Karbowski

Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount (the top six global content providers in 2024) combined spend more than half of all investment in the global TV and film industry. This amounts to a record $126 billion, according to a report by Ampere Analysis.

Read more

November 1, 2024

Amazon Prime Video vs. Netflix - two different ways to promote and attract the platform.

Trend Analysis
Szymon Karbowski

In today's tough market, streaming video platforms are looking for ways to attract new viewers and subscribers, and to retain the ones they already have. Each is looking for the most efficient ways to achieve these goals. Today I want to show you two very different ideas recently implemented by two major players: Amazon Prime Video and Netflix.

Read more

October 25, 2024

Great financial year for Netflix.

Business
Szymon Karbowski

Netflix recently posted record revenues and profits, and had its best quarter ever. However, the platform only 5 million subscribers, the lowest number in the last 18 months.

Read more

October 18, 2024

Warner Bros. Discovery confirms Max launch in 7 Asian markets in November 2024.

Business
Szymon Karbowski

Max streaming service will be available in 72 markets worldwide, with more to come in 2025. Company expands presence in Southeast Asia.

Read more