Welcome to StreamVX’s blog section

Below you will find solutions to a wide range of issues that the broadcasting industry currently faces as well as StreamVX case studies from the business sectors that the company operates in. So whether you are a CEO, CTO, CFO or in middle management, you will find expert information that may well help you in making astute decisions for your company.

August 30, 2024

True end of cable TV era is coming?

Trend Analysis
Szymon Karbowski


Paramount and Warner Bros. Discovery are taking huge hits to their businesses, which means executives have to make tough decisions about their future. One of the options is a fire sale.

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August 23, 2024

Max launched the SharePlay feature for iOS users worldwide.

Trend Analysis
Szymon Karbowski

Streaming platform Max has launched the SharePlay feature for users with iOS devices around the world. It allows subscribers whose accounts don't have parental controls enabled to watch programs and movies on Max simultaneously with their friends and family via FaceTime and iMessage.

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August 16, 2024

House of the Dragon - was one of the hits of the long weekend on the streaming TV market.

Trend Analysis
Szymon Karbowski

According to Nielsen, the recent 4th of July weekend was the biggest for the streaming TV market in history. During this time, Max platform series 'House of the Dragon' was watched for over one billion minutes for each episode.

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August 9, 2024

Apple TV+ needs to cut costs.

Business
Szymon Karbowski

Apple TV+ threw millions down the drain? Huge spending didn't bring the expected result, they're going to cut costs. Apple TV+ has been on the streaming market since 2019, but in that time the technology giant has never built a dominant position. The company still spends too much money on new titles, paying attention to the profit they bring. According to the American media, this is the beginning of a belt-tightening process.

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August 2, 2024

The battle of the giants for NBA streaming rights. Warner Bros. Discovery takes NBA to court.

Business
Szymon Karbowski

Warner Bros. Discovery has sued the NBA for unclear reasons for rejecting its offer to broadcast and stream the world's most popular basketball league. There's a clear battle between the market giants for these rights.

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July 26, 2024

The video streaming market is looking for savings.

Trend Analysis
Szymon Karbowski

Over the past five months, the biggest video streaming players: Netflix, Max, Warner Bros. Discovery and Paramount, have significantly reduced their marketing budgets. They have also been more frugal in their spending on TV production, content acquisition and promoting their platforms on national TV. Paid advertising budgets fell by as much as 18% to $216.10 million.

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July 19, 2024

Streaming services valued at $544 billion in 2024! 

Trend Analysis
Szymon Karbowski

A recent report on the results of a survey conducted by Forbes Home found that up to 99% of all US households pay for at least one streaming service, with viewers watching at least 21 hours of content delivered by streaming video platforms each week. The report shows that streaming has become a huge economic force, valued at $544 billion by 2024. The value of this branch of user-delivered entertainment is expected to grow to $1,902 billion by 2030. 

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July 12, 2024

Skydance Media is the new owner of Paramount Global.

Business
Szymon Karbowski

After approximately 8 months of negotiations, the sale of Paramount Global to Skydance Media has finally taken place. The two companies have worked together for more than 10 years and Skydance has wanted to consolidate the two brands for several years. The merger of the two Hollywood giants will cost up to $8.4 billion and will take place in two stages.

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July 5, 2024

All-in-one access? Paris 2024 Summer Olympics fans dream of unified sports streaming.

Trend Analysis
Szymon Karbowski

The Olympics will have a huge impact on the streaming market this summer. It's a sporting event watched by billions of people around the world. New research shows that more than a quarter of all sports streaming subscribers in the US will sign up to a new streaming service just to watch the Olympics, which will be held in Paris from July 26 to August 11, 2024.

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June 28, 2024

Biggest hit Netflix has ever had.

Trend Analysis
Szymon Karbowski

Netflix announced that the film "Under Paris" was watched by 40.9 million people on its premiere weekend. The French production has achieved one of the best results in the history of the streaming platform, beating two records and all competitors.

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