Sky customers will have access to hit series such as House of the Dragon', 'The Last of Us' and 'The White Lotus', the Harry Potter film series, as well as all new series launched on Sky Atlantic and the Sky On Demand service before the end of 2025. The best programs from Sky's channels and streaming service will be transferred to the Max service. From 2026 in the UK, HBO programs currently exclusive to Sky UK will be made available on other platforms and moved to the Max platform.

Sky Cinema channels are currently available in the UK on Sky's satellite platforms, Virgin Media cable and are available on-demand on these platforms as well as on Now, EE TV and TalkTalk TV.

The new deal also guarantees that the Max streaming service will be available to Sky customers from early 2026. The new partnership will give Sky customers access to an expanded content library of productions available on WBD's Max platform. In addition, subscribers to Now UK and Ireland Entertainment will have access to the Max version of the service, which includes advertising and a library of premium content.

Sky is basing its future on a 'content aggregator' model, available in a very accessible way as the main app on Smart TVs, which currently have a 'discovery+' app. As Smart TV manufacturers know, they want to ensure that their customers have access to the apps of all the video streaming services on the market, so that they can choose freely and quickly.

The new deal will give Sky a strong position in the UK and Irish markets. Sky's long-standing partnership with Warner Bros.Discovery is based on the wide distribution of integrated content available to its viewers. It should be mentioned that Sky has also recently secured the long-term renewal of rights to major sporting events until the end of this decade. These include Premier League, EFL, Formula One, rights to women's football, rugby league, golf, cricket and tennis.

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