December 6, 2024
Media giant Sky (Sky TV, Sky Broadband etc.) has announced an extension to its long-term relationship with Amazon. This means that 'Prime Video' apps and related content will continue to be available on Sky devices (e.g. Sky Q, Sky Glass, Sky Stream etc.).
The agreement was first signed in 2020. Sky has agreed to offer the Amazon Prime Video streaming service to millions of customers across Europe. This partnership has allowed both streaming platforms to extend their reach in some of their key markets, giving Amazon customers the opportunity to watch original productions and content previously only available on Sky.
The new deal builds on the existing partnership to ensure that Sky customers will continue to have access to Prime Video’s Premier League and UEFA Champions League football, as well as hit shows including Clarkson's Farm, LOL: Last One Laughing, The Boys and many more.
Prime Video content will remain alongside award-winning Sky Originals such as 'Rob & Romesh Vs' and 'League of their Own', as well as Sky's unrivaled live sports and news content and popular programming from partners including Netflix, Apple TV, Disney+, BBC, ITV and Channel 4.
Nick Herm, Chief Business Officer, said in a recent statement that they want to provide users with a platform that brings all their favorite apps and channels together in one place. He highlighted that the renewed partnership with Prime Video will allow Sky users to enjoy award-winning content across all available devices. Barry Furlong, VP Prime Video Europe, noted that users of both platforms appreciate having access to the wide range of their favorite TV series, movies or live sports available on both platforms.
The extension agreement applies to Sky’s outlets in the UK, Ireland, Germany, Austria, Italy and Switzerland.
The main objective of the collaboration between the two platforms has been to integrate their services to improve the viewing experience for customers across Europe. So far, it is clear that this the two big players are succeeding in this goal.
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