The rebranding is a result of Discovery's merger with WarnerMedia and its transformation into Warner Bros. Discovery in 2022. It will also be the biggest change and product launch in the company's history and one of the biggest events in our industry this year.

Of course, the new platform will include not only HBO and Max Original content, but also sports events from Eurosport, local productions. Every sports fan will be able to enjoy the biggest sporting events from speedway arenas, the Paris 2024 Olympics, tennis courts and ski jumping.

According to media reports, Warner Bros. Discovery plans to operate the player.pl platform in the Polish market under its own brand.

Max will have a huge library of content for every age group. And the name itself, according to press releases and media articles, will best reflect the wealth of content that will be available to all of us who use the service. The return of Max to local production could also be an exciting announcement for the new service. This is a huge opportunity for many great projects from European directors and writers.

As we all know, the competition doesn't sleep. As far as I'm concerned, the streaming video service platforms, which are pushing each other, are outdoing each other in expanding their content libraries and making them more attractive, not only with original productions. It is a good phenomenon that all platforms are constantly working to improve the quality of the video and audio experience for us viewers.

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