I mentioned Disney+ in some of my previous posts. When it comes to content, they rock the industry having various kinds of video movies, shows or series. The platform made its debut in Poland, attracting more than 1.9 million viewers in the country within a week of its launch. This was a huge success based on a series launched in a one episode per week format, so no binge watching.

The Walt Disney Company's OTT services have 221,1 million subscribers. It took them 5 years since the launch of the latter's OTT services in 2017. Netflix recently published that it has 220 million membership users. Disney is gaining market share when Netflix is struggling to add more subscribers.

So why did Disney challenge the status quo? This old-school company is ahead of their times due to three main reasons:

Content is expensive, but Disney has already accumulated many movies and series, as they have been on the market for many years.

On the other hand, the company has enough money to produce good quality content.

Analysts expected adding 10 million Disney+ customers in Q3, but the Mouse House added more - 14,1 million as it released the "Star Wars" series "Obi-Wan Kenobi" and Marvel's "Ms. Marvel."

Disney will offer an ad-supported version for 7,99 USD a month, the same price it now charges for the ads-free version. Will this price increase lead to large losses of streaming subscribers? In my opinion, it will not. Marketers say content is a king, but distribution is a queen. Disney has both of these. Being a game changer will shake the market, but it is always better to be the first.

‍